Prompting joy through team sport.
Project Date: 2008–2011
Team: Refresh / Lacrosse the Nations
Lacrosse the Nations is a nonprofit introducing kids to the sport of lacrosse as a platform to provide life lessons, health education, and opportunity for communities in need. With a holistic approach that focuses on values like respect, teamwork, and joy, the program has made a difference in hundreds of families across Nicaragua, Costa Rica, and the United States since 2008.
From day one of the nonprofit’s founding, I provided branding, web production, communications strategy, and graphic design support to both Lacrosse the Nations and its sister organization Love, Light & Melody. I established vivid color palettes and arresting photo compositions that reflected the vibrant cultures of Central America and the rugged spirit of the lacrosse community.
