PROJECT DATE: 2016–2017
At FiveStone, I collaborated with Hearing First, a nonprofit dedicated to empowering children who are deaf or hard of hearing to reach their full potential. This started as a discovery project: to deeply understand the ins-and-outs of their organization and how they support these children, their families, and hearing health professionals. Then I produced an extensive communications toolkit with a wealth of strategies and techniques to effectively and clearly share their story across a variety of audiences; all with the goal of introducing Hearing First and their amazing ideas to the families who need their services the most.
nice to meet you...
Over the course of two months, I conducted dozens of interviews, both internal discovery conversations to better understand how the organization operates, and external interviews with prospective mobile app users and beneficiaries of the services the app would provide.
how do you want to volunteer?
As part of the sprints, we developed several mobile app prototypes in a carefully constructed workflow to test specific questions about feature functionality, explanatory copy, information architecture, and interface design. The resulting app examples, designed and built over a 24-hour period, were well received and highly praised by the internal team, potential volunteers, and volunteer organizers.
the center of community
We also produced a series of mock commercials, also over a one day span, to learn from church leaders what were the most effective marketing messages and visuals to explain the mobile app's purpose and how it works. I created an animation using Keynote to quickly and — according to our interviewees, effectively — showcase the heart of the app and its larger mission to mobilize volunteers for the greater good.