American Museum of Natural History Case Study
PROJECT DATE: 2014-2016
PROJECT TEAM: AMERICAN MUSEUM OF NATURAL HISTORY
your very own expert tour guide in your pocket
As director of design, I helped relaunch the Museum's flagship app in 2015, taking advantage of an advanced location-aware system powered by Bluetooth beacons. The new approach to wayfinding allowed for incredibly precise turn-by-turn directions that knows exactly which dinosaur, diamond, or diorama you're standing in front of. This was a total game-changer in a massive institution with 45 halls spanning four city blocks.
The following year, I launched another multi-dimensional update, including an augmented reality adventure to become a bear with superpowers, an exhibition-based game to build the tree of life, and new in-app, skip-the-line ticketing.
learn to play... and play to learn
I worked alongside the Museum's digital media team, exhibition department, and two app production firms, Door3 and Local Projects, to re-launch Explorer with entirely new visual presentations, vivid color, hundreds of striking new photographs, and re-envisioned content.
Over the span of two new major updates to the app, I refined the interface from the ground up, designed a fresh experience for the in-person visit, and helped build new interactive, augmented reality kiosks placed in the exhibition halls.
think like an explorer
Concurrent to the app development projects, I also produced a multi-platform marketing campaign for the new app to encourage Museum visitors to download and find their way with Explorer. Centered around a series of everyday questions, the creative assets feature the app "in the wild" of the exhibition halls, where the content of Explorer truly comes to life.