Explorer app

PROJECT DATE: 2014-2016
AMERICAN MUSEUM OF NATURAL HISTORY

 

When the American Museum of Natural History launched its groundbreaking mobile app, Explorer, back in 2010, it used a cutting-edge indoor GPS system, helping visitors find their way through the exhibitions and learn about the displays with relative ease. And then came the update...

 
 
 
 
explorer_phone.png

your very own expert tour guide in your pocket

As director of design, I helped relaunch the Museum's flagship app in 2015, taking advantage of an advanced location-aware system powered by Bluetooth beacons. The new approach to wayfinding allowed for incredibly precise turn-by-turn directions that knows exactly which dinosaur, diamond, or diorama you're standing in front of. This was a total game-changer in a massive institution with 45 halls spanning four city blocks.

The following year, I launched another multi-dimensional update, including an augmented reality adventure to become a bear with superpowers, an exhibition-based game to build the tree of life, and new in-app, skip-the-line ticketing.

 
 
b12e1026583189.56357697eb929.jpg
 
 

learn to play... and play to learn

I worked alongside the Museum's digital media team, exhibition department, and two app production firms, Door3 and Local Projects, to re-launch Explorer with entirely new visual presentations, vivid color, hundreds of striking new photographs, and re-envisioned content. 

Over the span of two new major updates to the app, I refined the interface from the ground up, designed a fresh experience for the in-person visit, and helped build new interactive, augmented reality kiosks placed in the exhibition halls.

iphone-6-interests.png
 
 
Explorer fuels the spirit of discovery at the heart of all exploration in ways that are thoroughly in step with our times.
— ELLEN FUTTER, American Museum of Natural History
 

think like an explorer

Concurrent to the app development projects, I also produced a multi-platform marketing campaign for the new app to encourage Museum visitors to download and find their way with Explorer. Centered around a series of everyday questions, the creative assets feature the app "in the wild" of the exhibition halls, where the content of Explorer truly comes to life. 

 
159c5d26583189.5635924b55eb6.jpeg